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Engaging Merch Designed for Metrics

Delight prospects with custom figurines they’ll want to keep, while giving your sales team a simple way to track return on investment and follow up with precision

WATCH OUR CEO EXPLAIN HOW IT ALL WORKS HERE!

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Memorability That Lasts

A character people can hold (and take home) beats a logo they’ll forget by lunch. Our toys end up on desks, dashboards and bookshelves, subtly keeping your brand front-of-mind long after the event. It’s marketing that doesn’t feel like marketing.

Increased Booth Traffic

Our custom figurines are like little magnets, drawing people in, sparking conversations, and making your booth the place to be. While others hand out pens and leaflets, you're offering something a little different.

Follow-Up Made Simple

It’s the easiest way to jog someone’s memory, and start a real conversation. Our toys give your sales team a natural hook for follow-up calls and emails. Less “just checking in,” more “ah yes, I remember you!”

We design custom collectible characters that people love to keep. But unlike normal freebies, every one comes with built-in tech.

How It Works

Step 1: Give Away Something People Keep

Custom-designed figurines that prospects actually want to take home and display.

Step 2: Add Smart Tracking

Optional QR codes (or sequential codes) link figurines to your CRM, letting you see who scanned and when.

Step 3: See the ROI

Your team gets measurable insights: who engaged, which events delivered return on investment, and where to focus next.

**Ready to Start Your Growth Journey?**

TESTIMONIALS

What others are saying

Georgie Robinson
Corsair

We had an amazing experience working with Rochella and Steve for our custom Corsair collectables! The quality exceeded our expectations, and the attention to detail was outstanding. Rochella and Steve were fantastic - super helpful, responsive, and made the whole process smooth and stress-free. Highly recommend their service and will be ordering again!

Rachel Sunderland
Vonage

Absolutely loved working with Custom Toys UK - their quality is unmatched and so easy to work with. Their design team have an excellent eye for detail and no request is too big. I highly recommend!

Sarah Buxton
Synaps

There are some really good projects in the [crypto space], who didn’t talk to us at the beginning. But just because we had a cool stall, and some cool goodies, they came just to say “hey, great marketing” - so that’s great. And our CEO is now in touch with them, just because the little figurine was the first point of interest we had with them.

Frequently Asked Questions

What exactly is this system?

It’s a high-impact event giveaway solution designed for B2B SaaS and tech companies that want to stand out at trade shows, conferences, and industry events. We create custom-branded collectible characters with built-in QR/NFC technology that drives attendees to take instant actions—like booking a meeting or signing up for a trial—while keeping your brand in front of them long after the event.

How is this different from regular event swag?

Most giveaways get tossed into a swag bag and forgotten—or worse, thrown away. Our collectibles are designed to be kept, displayed, and talked about. They spark curiosity, have genuine perceived value, and include embedded tech to capture leads instantly. This means they don’t just look good—they work hard to deliver ROI.

What if I don't have a mascot or character?

No problem at all! Our in-house design team can absolutely support you with this, all included as part of your project, for no additional charge. Whether you’re looking to develop a brand-new character that perfectly complements your pitch, or something entirely on-brand that doesn’t involve a character at all. That said, we do tend to see the best results when there is a character involved. They’re more eye-catching, memorable, and offer a great chance to build real emotional connection with your audience (and that’s where the real staying power lies).

How do you track results?

Each collectible features a discreet QR code or NFC chip linked to your campaign. We set up tracking so you can see exactly how many scans, clicks, and conversions come directly from your giveaways.

What’s included in the package?

Bespoke character design and premium packaging

QR/NFC tech setup with real-time analytics

Worldwide delivery in 4–6 weeks (minimum order: 500 units)

Event ROI Playbook with strategies to maximise traffic and conversions

What kind of results can I expect?

Clients have seen up to 36% giveaway-to-lead rates, won awards for “Most Leads” at major events, and experienced higher post-event engagement. Results vary by campaign, but our High-Outcome Guarantee means we’ll work with you until you see measurable results.

What if my giveaways don’t generate leads?

We’re confident in the system’s ability to deliver - and you can take advantage of our one-to-one consultancy video calls to help map out your strategy and approach, tailored to achieving the result you're looking for. If your giveaways don’t create measurable engagement at your event, we’ll keep working with you until they do.

Do you use sustainable materials in your products?

Yes! We take sustainability seriously. We believe creating fun and memorable figurines shouldn’t come at the planet’s expense. Wherever possible, we use recycled materials and responsibly sourced materials in our vinyl figurines, plush toys and packaging. We can even plant a tree for every product you order.

What kind of packaging do you use?

All of our packaging is designed to be eco-friendly and made from recycled materials. We are doing our bit to protect our planet. Choosing us means you will be choosing to be kinder to our planet.